ABOUT US

Just a cafe brand was born in Melbourne in 2023, and it is new offshoot brand of Boost Juice. It is a cafe to focus on health-conscious young people living an active ‘on the go’ lifestyle markets, which means that it highly integrates young people's creativity and sense of fashion with product development and brand connotation to create a brand and space with experience value. It is a possibility to break through Australia's own coffee culture and is positioned as "Starbucks for the new generation of Australian young people"!

 

Just a cafe also has a wonderful ability to continuously launch star products in terms of creative products. Each creative new product will arouse more discussion and attention than a special marketing Campaign, and the effect of communication is stronger.

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Just a Cafe selects high quality coffee raw materials, through innovative product combinations, to create a combination of oatmeal cookie latte, black sugar milk coffee, cement cheesecake, delicated cake and other novel products, among which the coffee cup is made of oatmeal, Just a Cafe is also very creative cup walls painted chocolate color, so as to blend with the latte in the cup. In the pursuit of quality at the same time also continue to create new coffee experience!

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Just a Cafe will create the Third Space 2.0 model of "One store, one design" with industrial style and minimalism. It combines advanced cool colors, minimalism and unique store design style.

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Brand Concept: Just a Cafe does not talk about absolute methodology, no limits, no definition, no limit on main tone, no limit on any design possibilities, no limit on "famous" design team, can use very young designers, all labels can be challenged, broken...

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Brand vision: to provide Australian premium coffe and create Australian proud cafe brand in the world.

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Brand segments: focus on health-conscious young people living an active ‘on the go’ lifestyle.